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At its core, The Fifth Label emanates versatility. Through its use of original prints and an accessible colour palette, The Fifth supports a laid back sensibility to clothing with a focus on quality and wearability. From the monthly ranges of pared back essentials to statement pieces, styles from The Fifth can be used as the base notes of any wardrobe.

The concept for The Fifth Label came when Australian Fashion Labels Creative Director Melanie Flintoft discovered a growing demand for price-pointed daily essentials that still maintained design integrity and reliable quality. She enlisted Amy Hicks as Head Designer, trusting in the fashion graduate’s knowledge of fabrication, craftsmanship and trends to create a label that is effortless, adaptable, youthful and – in a word – cool.

Since its launch in June 2014 with the debut collection Undercurrent, The Fifth Label has garnered a cult following for its uncomplicated yet spirited approach. With every collection, Amy and her team are constantly redefining the expectations for how everyday style can be delivered, using placement prints and denim in easy-wearing fits.